Nakamura talks about a lot of things in her reading that I have never thought about. I never realized that the certain images in these ads meant so much. For example, when Nakamura talked about the ad with the image of the Indian on the camel. It does make the viewer think about that person being a "real" person of that place. It creates a sense of a non-spoiled culture.
In the McDonald's commercial I viewed on youtube.com, they show all the countries competing at Beijing against each other but they all come together to go eat at McDonald's. It also shows the viewer that if you eat McDonald's you to can be apart of the Olympics and be like the athletes.
Another example is this Coca Cola ad that showed Beijing as this glorious, fun place. It shows Coca Cola leading the way to the start of the Olympics. Another commercial I viewed was the Mummy 3 ad. This ad shows the images of china and its landscape, monuments and architecture. It pulls you into china's culture. As they show images of the summer Olympics they shoot into the movie previews to make a connection between the two. Once again creating the idea that the hero in the movie is feeling the same triumph and puts in the same hard work as the athletes in the Olympics.
All these commercials demonstrate notions of cybernetic tourism. They all give the viewer feelings of wanting to be apart of the Olympics. Wanting them to go to China and actually be apart of the Olympics, just like the rest of the world.
Subscribe to:
Post Comments (Atom)
4 comments:
I haven't seen the McDonalds commercial but it sounds like the perfect example of what we have been talking about. Showing all kinds of people coming together to enjoy a meal is especially powerful because eating is universally enjoyable and necessary. How utopic - awww McDonalds. Right?
It's weird... but when a lot of people think about ONE thing being international, it is McDonald's! IT'S EVERYWHERE!! But... all the Olympic athletes joining there to eat a meal seems very strange to me, but would make me feel like part of the Olympics because I can just walk down the street to eat where "they are too."
Watching the comercials with McDonald's giving the sense of everyone at the games is eating Mcdonalds....This is the meal served at Games...All the altletes eating Mcdonald's and giving the sense everyone comes together...is this really the case though. This is the question to ask ourselves is this what goes on in other cultures
The McDonald's commercial has some obvious irony by implying that eating there has anything to do with achieving the athleticism of olympic competitors, ha.
As you stated though, several of these commercials really do draw you in and create a sense of cybernetic tourism. Almost all of the ads that our group (yellow reprazent!) discussed involve a slight to moderate technique of aligning the viewer with the heros/athletes.
Post a Comment